Performance Marketing Manager is responsible to lead paid acquisition strategies across digital platforms. The role focuses on planning, executing, and optimizing campaigns that drive measurable growth and maximize return on investment.
Roles & Responsibilities:
Plan and manage paid campaigns across Google Ads, Meta, and other digital platforms
Analyze campaign performance and optimize for conversions and ROI
Manage budget allocation and scaling strategies
Collaborate with creative and analytics teams to improve campaign performance
Generate performance reports and insights for strategic decision making
Requirements:
3+ years of experience in performance marketing or digital advertising
Strong understanding of Google Ads, Meta Ads, and analytics platforms
Experience in campaign optimization and A/B testing
Ability to analyze data and identify growth opportunities
Strong communication and strategic thinking skills