Job Description – SEO Specialist
Job Summary
We are seeking a highly motivated and analytical SEO Specialist to join our team. The ideal candidate will be responsible for optimizing website content, improving search rankings, and driving organic traffic. You will work closely with content creators, web developers, and the marketing team to develop and implement effective SEO strategies that enhance online visibility and business growth.
Roles & Responsibilities
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Optimize website structure, meta tags, headers, and content for search engines.
- Perform technical SEO audits and recommend improvements for site performance.
- Monitor and analyze website traffic, rankings, and user behavior using SEO tools.
- Develop and execute link-building strategies to improve domain authority.
- Stay updated with the latest search engine algorithms and SEO trends.
- Collaborate with content teams to create SEO-friendly articles, blogs, and web pages.
- Optimize local SEO for improved visibility in geographical searches.
- Track and report SEO performance, making data-driven recommendations.
Required Qualifications
- Bachelor’s degree in Marketing, IT, or a related field (preferred but not mandatory).
- Proven experience as an SEO Specialist with a strong portfolio of successful projects.
- Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
- Strong knowledge of on-page, off-page, and technical SEO best practices.
- Understanding of HTML, CSS, and website performance optimization.
- Ability to analyze data and provide actionable insights.
- Excellent communication and problem-solving skills.
