The Trends And Importance Of SEO
You might have heard a lot of people talking about SEO these days. Talk about online marketing and SEO is followed by it. But why has SEO become extremely important? And what are the latest SEO trends of 2021?
For a job, you provide an updated resume, right? Similarly, to visit a dedicated audience, your website, too, needs regular updates. And these updates are done by either a digital marketer or a Search Engine Optimizer.
Before telling you why SEO is important, let us tell you the basics of SEO.
What is SEO?
Search Engine Optimization, most conveniently called SEO, is the formula for ranking your pages higher in search engines. SEO is the art, and a digital marketer its artist. “Search” is what people do when they open any of the search engines. SEO is a vital part of website development services. Although it is a process that never ends, one has to keep updating information for SEO as per the products. That is how digital marketing works.
Now that it’s clear what SEO means let us move further to tell you about the need for SEO.
Why is SEO important for a website?
Let us suppose you own an e-commerce website. Your products are better than your rivals, your service is the best one, and you are putting your heart and soul into your business. Do you think only these things will fetch visitors to your site? Absolutely not. What is going to fetch customers for you digitally is SEO. No SEO, no customers. It is as simple as that.
E-commerce website design involves SEO, and SEM which make an integral part of any website. There, it becomes necessary to know how SEO can generate leads.
How SEO helps a website to grow online in 2021?
Here are some trends that work wonders in 2021 to rank your website higher than your rivals.
- Keyword: When you publish anything online, keywords play a very important role in optimizing your content online. So, you can search for your topic online and find out which latest keywords are trending.
- Organic Search: This is one easy way to attract leads free of cost. Organically, through SEO, you can reach a wider audience. This is one of the sought tricks by businesses online. Not only in 2021 but in the coming years too it will have its importance.
- Relatable Content: Whether it is 2021 or 2025, content is the king and it will secure its position in coming years as well. Your business might require blogs, social media posts, videos, or even podcasts, for that matter. All of this drives attention when the audience can relate to the content. Thus, content is the medium through which your business reaches your audience.
- Local SEO: ‘Local’- yes, of your area or near your business is what it means. Local SEO helps people find your business locally. This comes in handy for café and restaurants. In the current scenario of 2021, this is one of the best options.
- SEM: Search Engine Marketing means creating paid advertisements for your business. Pay per click is one of the examples of the same. From the year 2020, SEM has seen tremendous growth, especially for education and job providing businesses. And it seems the trend will continue throughout 2021 too.
Let’s assume that you want information about laptops under INR 50,000/-. So you type “laptops under 50,000” in the search bar. Then, you get a list of websites where the required info has been shared. Now what made that particular page appear on the top? What made other websites rank numbers 2, 3, 4, etc., respectively? It is nothing but SEO. How keywords have been added, design of the website, URL direction, and such related settings have been made supports the ranking of the websites on search engines.
Coming back to our laptop search assumption, it is mostly seen that a viewer trusts the suggestions given by any of the top 5 websites. Why is it so? It happens because the content is not only easy to understand but is also relatable to the people. The data is shared either in comparative tabular format or a FAQ format. All of these are the parts of SEO.
Here’s another example. Suppose your business deals in real estate. The audience will search “3 BHK under 20,000 in Hyderabad”. “3 BHK,” “Hyderabad,” such words become your keywords. And when similar meta tags or titles are added on your website, “flats under 20,000 in Hyderabad,” for example, will help you reach organically to your audience. And content here becomes the size of the flat/house, balcony, washroom details, etc.
In this case, anyone locally living in Hyderabad would be searching for a house, and thus “Local SEO” will help them find one through your website. And if anyone (student/office person) is willing to shift to Hyderabad, SEM will serve the purpose of finding a good accommodation. So, this is how SEO provides necessary outcomes to your business.
Hence, to hit the search pages on the top, the best solution you can follow is to keep your website maintained with all the trends of the latest algorithm. Then, when you focus on your business plan, let the SEO experts focus on your website. To save your time, we advise you to visit Marcamor and choose them for the best outcome of your online business strategy. SEO team of Marcamor is one of the best-experienced teams you will ever come across to see your website accomplish your digital marketing goals.
Ways To Get Better Engagement From Social Media
Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. The more engaged your audience is, the more that other people will see your posts and the better you’ll achieve those social media goals.
Let’s dive more into the world of social media engagement so we can better understand these questions:
Visual content
Does really a picture speaks a thousand words? It is yes! One of the most important tools to hike your engagement on social media is visual content. The study reveals that images contribute to an 85% interaction rate on Facebook and increased shares of content by 35%.
The picture draws the eye and elevates the chances that people will notice and interact with your visual content on Facebook, Twitter, and other platforms. In reality, Virtual storytelling has gone to the world.
High quality content
If you focus on boring topics and don’t put in enough time and energy into content creation, then you cannot expect others to become engaged. Your content has to be exciting and informative. Whenever you curate content, think about your audience and the important thing is that the content has to be related to the image and business.
The first step is getting a customer to understand what you can do for them. That means you need to focus on them and their challenges before you start offering up solutions.
Engage in Conversations
Interact with the audience more than just general updates. Add value to your brand, followers, By doing this, you’re socializing your brand and your company, which makes trusting relationships come more naturally. Generally, people like to interact and give opinions, so this encourages them to interact
Use polls and surveys
This communicates to them that you’re interested in what their needs and interests are. Not only do the results from polls and surveys give you valuable information about pain points and problems, but they also give your audiences the chance to give their feedback and feel heard.
Hashtags
If you can come up with clever word combinations, use them as often as possible. Ask your audience members to use your hashtags, and you can also use theirs in your posts. Hashtags encourage social media users to explore content that catches their eye.
Rules That Never Change In Marketing
1. Listen
Before you begin tossing out advice regarding ways to help someone, take enough opportunity to listen to.
Listen to get a necessity. Listen to get a query. It’s amazing what people can tell you in the event that you provide them the chance to speak. Let’s let you know about their requirements.
As soon as you hear the things that they have been searching for, you are better able to manage your own pitch to show the way your services or products can fix your own problems.
Before you begin tossing out information on how you can help someone, take enough opportunity to listen. It’s amazing what people can tell you in the event that you provide them the chance to speak.
2. Keep it easy
Have you ever gotten on a roll talking about your business, and then noticed someone’s eyes are glazing over? Logically, it might seem like the more info you give someone, the better they’ll understand things. In truth, we have the attention span of goldfish, so when you overload someone with information, they tune out. People understand and remember simple, straightforward messages. So never forget the KISS principle.
3. Be client-centric
Small businesses and consultants often feel a need to prove their worth by placing their credentials at the forefront of their marketing efforts. The cold, hard truth is that a consumer doesn’t actually care. Your degree from Harvard might be very impressive, but how does that actually impact them?
That’s not to say that your experience has no value, and in truth your credentials can often help sway a prospect if they are deciding between multiple vendors.
However, that comes later.
The first step is getting a customer to understand what you can do for them. That means you need to focus on them and their challenges before you start offering up solutions.
4. Be Consistent
- When you are building a brand, you need to be consistent. That means:
- Your logo should always appear the same way
- You should always use the same brand colors
- Your tone of voice should not change
Tips On How Brands Should Respond To The Coronavirus Crisis
As marketing leaders still wrap their heads around how branding works within the digital age, many brands are in trouble. But it’s not the first time. More than once, experts have declared branding dead. Still, like superheroes, it never stays dead for long. If anything, branding might be more important today than ever.
Success is no longer determined by who has the biggest advertising budget or the most recognizable logo. It’s determined how best brands connect with their customers. As the COVID-19 crisis peaks in many countries, many brands are suffering. Lockdowns are keeping customers away from stores, affecting e-commerce sales and factory closures.
So Rethink your marketing strategy to make them more relevant. Let us recognize this as a new normal. How brands react to this crisis is going to shape consumer perceptions beyond. Brands have to prepare to emerge out of the crisis stronger than before. Here are a few tips on how to go about doing this.
Extend Support
This is not a marketing opportunity to think about how you could only concentrate on profits but instead how you can help your consumers during this crisis and think of contributing to the economy through different means. Additionally, making a donation or offering your products /services at a discounted rate to people in dire need at this time will be a gesture that can be remembered for years to come.
Communicate
Brands have to be extra cautious about putting out their communication in the right context. Every piece of content generated should resonate with the brand’s customers and their target groups. To avoid creating a negative brand impression and damaging the brand reputation, brands got to make sure that their communication is brand safe and unbiased.
Anticipate
people are asked to self-isolate and stay home, brands would have to anticipate changes in consumer behavior. Their needs and expectations might change drastically. The better you have anticipated the possible scenarios, the more prepared you are and the more confident you will be in implementing the changes. Keep testing the market.
Stay Connected
When everyone is practicing social distance at this time, leverage the digital power to stay connected. Brands need to stay invested in consumer relationships throughout the crisis. This is the time where brands got to stand by their consumers, add value to their lives, and establish new bonds.