The What, Why & How of Digital Sales Funnel

Is there even a company out there that’s not digitally present?

If there is, is it even a brand? 

Not to make fun of anyone, it’s just that markets have started shifting to the digital world for a while now and it’s impossible to find brands that have not gone online, start-ups or otherwise. 

Let’s look at it this way. The digital world was up and running way before the pandemic, but now it forced a larger population to take shelter under the digital umbrella. We all know, the market is where people gather, and with a spike in the digital population, businesses have conveniently gone digital to tap into it. If you are shying away from this opportunity for the fear of making blunders, here is something that can boost you into the digital marketing.

For any business to run successfully online, there is a need for an efficiently strategized process of identifying potential customers/clients that works across multiple platforms – aka the Digital sales funnel.

A digital sales funnel is the right way to move forward if you are planning to start an online business or boost an existing one.

Please bear with me as we take a closer look at the what, why, and how of the Digital sales funnel.

The “What” of Digital Sales Funnel.

As the name suggests it’s a digital funnel through which online traffic is passed and filters out potential consumers for the business. It monitors the user’s/client’s journey on the network, from the point of the first visit to the online content moment they become your client/ customer. A simplified standard funnel model consists of four stages; Attract, convert, close, and delight. This is the base model for any business, you need to attract your customer to your sites, convert them into customers, box them in( close) so they won’t run away, and constantly keep them delighted. Remember, this is just the base model of what to be done; you can get help from experts in digital marketing for a customized digital funnel for your business – it is not a “one size fit for all” process.

The “Why” of Digital Sales Funnel

So, why digital sales funnel? 

The answer to it is the same reason you use new products, the old and traditional online marketing strategies are not bringing any waves to the sale. So it’s time to upgrade.

In this big sea of digital markets, starting your business without a proper strategy to funnel and filter your potential customers is worse than getting lost in a storm. 

With a digital funnel, your business can get additional targeted leads. After the long funneling process, your business can get data regarding which leads to focus your attention on and nurture appropriately.

With proper nurturing of targeted leads, you build a connection with visitors and guide them toward becoming your customers. A proper funnel helps you connect with customers at multiple parts of the funnel and provides value for the sales.

The boosted revenue and sales are one of the major reasons why many businesses turn to digital sales funnels. Customized digital sales funnels explicitly built for each business start an automated process of collecting leads and nurturing potential clients, boosting your brand name and sales volume at cheaper rates. 

Now the question is, why not digital sales funnel?

The “How” of Digital sales funnel

Its been a long time since online marketing has begun its journey, and like every other online platform, it has seen tremendous growth. It started as an extension of direct response marketing– a digital version. All you needed to do was acquire an online traffic platform and drive traffic to your sales page where people can buy your product.[ Traffic→Sales page→Purchase].

The digital market had its fair share of drama. With scammers bringing down the authenticity of the digital market, genuine businesses had to find a way to develop trust in their customers – Up came, the online lead campaigns, the next big thing in the digital market. 

Under pressure, the digital sales funnel evolved and businesses started collecting leads to build client relationships and loyalty. [Traffic→ Lead Page→ Content→ Sales]  At this stage of the Digital Funnel, lead acquisition Cost or cost per lead (CPL) became the bread & butter of digital marketing

And then came the digital boom. With a large influx of business charging into the digital market cost of acquisitions started to spike, forcing marketers to start testing the funnel with new approaches. It became a huge success; putting content at the start of the funnel and drawing traffic to it helped companies scale down their customer acquisition costs while simultaneously boosting their sales. [ Traffic→  Content→ Lead Page→ Content→ Sales].

Businesses first acquire traffic platforms and drive traffic to content first to warm up traffic and filter interested clients. The next step of the funnel is the lead page or lead acquisition, where companies collect data on potential customers and entice them to sign up; the collected data is used to nurture these leads/ customers through newer content that compels them to buy products.

Businesses and brands are constantly competing under the umbrella of the digital world to get a slight lead over their competitors. Even today the digital sales funnel is evolving, bringing new advantages to business in the digital world and pushing the digital market upward. Now that you know the importance of a Digital sales funnel in the digital market and think it’s time to upgrade your traditional marketing methods. Get connected with a good digital marketing agency to help you strategize and take care of your digital sales funnel. With the help of agencies like Marcamor Digital Marketing Agency, you can get customized digital sales funnel that fits and runs perfectly for your business, they also have personnel with relevant skills to run the funnel for you, so more holding back.

Cheat Codes To Power Up Influencer Marketing For Your Brand

Influencer marketing has taken brands and businesses by storm; it’s the new chic in marketing. Please do not consider it the same as celebrity endorsement marketing; this hybrid is a whole new beast. 

Influencers are a whole different breed from celebrities, these people may not be famous in an offline setting, but they have built up their value over time through genuine content. 

With the rise of digital population opening up the age of influencers, markets have started collaborating with these influencers to endorse their brands.

The most important thing about influencers is that they can be active on different platforms simultaneously; the most popular platforms are Instagram, YouTube, and Linked-in. And influencers out there are gaining followers raging from 100K to 1M followers, and companies and brands are a bit troubled about which influencer to choose to endorse their brands.

Worry not; here, we are going to discuss some cheat codes that can be used for your brands while strategizing for influencer marketing. Coming down, we will look at different guidelines to utilize Influencer marketing at its full potential.

♦ Make Your Objectives Clear As A Day 

When it comes to influencer marketing, it is vital to keep your brand’s narratives clear as a day. Set a campaign objective from the beginning, identify your targeted audience, and how you want your narrative presented. It is crucial to ensure that the selected influencers align with your campaign plan and idea. 

♦ Select your type of influencer 

When it comes to influencers, there is a mixture of them present throughout the internet, from niche influencers to national/worldwide influencers active to a broader audience. While collaborating with micro-influencers, you can present your product to niche audiences with higher feedback, response rates, and lower commission. At the same time, macro-influencers have a wider reach, a higher follower base, and lesser interactions. With your objectives set right, you can select your type of influencers for the particular campaign, be it micro or macro.

♦ Identify your ideal influencer

After you have an idea about what type of influencer you need for the campaign, it’s time to identify which influencer works best for your brand/ campaign. Before selecting your influencer, it’s important to check if your influencers are demographically aligned with your campaign and whether the influencer’s tone and domain are a natural fit for the promoted product. There are various tools out there to help you search and find your ideal influencer through detailed analysis of their audience demographics, growth, area of interest, and brands mentioned. It’s important to select influencers that are fit ideally to your brand and campaign for your products and promotions to reach the correct audience. 

♦ Stay With Them For The Long Run

After you have selected your influencers to collaborate with, work out a long-term relationship with them. When it comes to influencer marketing, people click on new products they think the influencer has tried out. It’s crucial to ensure that your campaigns do not look like one-off promotional campaigns but rather a piece of advice given after extended use. So, aim to stay with your influencer for the long run. It helps grow your brand’s relationship with the influencer and their followers.

♦ Let Them Do What They Are Best At

You have selected your ideal influencers and decided to stick with them. But who is going to create the content for the promotion? Please leave it to your selected influencer. You may know what’s best for promoting your products, but an influencer knows what’s best for their followers. They have to spend a considerable effort to build up their brand, one follower at a time– have a little trust. Let your influencer do what they are best at to prevent any overly promoted content that gets easily skipped over. While a free reign may look easy, it’s essential to be specific about your requirements and all mandates at the very beginning to avoid delays or reshoots.

♦ Campaigns Are Not The End

You got your influencer, and you did your campaigns; it was a huge success and the end.

That’s not how influencer marketing works. Your brand selected multiple influencers ideal for your campaigns and worked with them. You may have noticed some influencers performing better than others and connecting with your brand better. Identifying these influencers that work best for your brand is crucial, bringing the highest ROI. By tracking the performance of influencers, and identifying who was the for your brand, keep monitoring them even after the campaign is complete. This step is crucial to determine which influencer to focus more on during your next campaign. The work doesn’t end with just a single campaign; it goes on…

Wrapping up

In the end, influencer marketing is showing no signs of decline, and it’s spreading influence day by day. It’s about time to power up your influencer marketing strategies. The secret cheat code is to look as natural as possible, with no possibility of them identifying your campaigns as promotional content and skipping on them. Identify your brand’s ideal influencers, align them with your brand’s narrative, and give your influencers the creative freedom to make the content as natural as possible.

Your Influencer marketing doesn’t end with a single campaign, keep up with your influencers, determine the best out of them, and grow your brand influence to a broader audience. It’s an ever-growing process.