What’s a business without trying new techniques and tackling more challenges? More often, we see an offline store going online or entering the e-commerce world. But, how many times have you observed an online store willing...

Over the last 20 years, with the introduction of social media, information and communication technology has evolved significantly. Today, there are over 3 billion social network users worldwide who use media to engage with brands....

It’s no secret that all the businesses, big or small, have turned their down sloping graphs into up sloping ones. The overall presence of business pages on social media has given them recognition in their respective...

Businesses typically establish their brands through advertising on television, radio, hoardings, billboards, digital spaces, and other media. These impressions increase brand visibility and may generate leads, but they do not...

You might have heard a lot of people talking about SEO these days. Talk about online marketing and SEO is followed by it. But why has SEO become extremely important? And what are the latest SEO trends of 2021?For a job, you...

Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. The more engaged your audience is, the more that other people will see your posts and the better you’ll achieve...

1. ListenBefore you begin tossing out advice regarding ways to help someone, take enough opportunity to listen to.Listen to get a necessity. Listen to get a query. It’s amazing what people can tell you in the event that you...

As marketing leaders still wrap their heads around how branding works within the digital age, many brands are in trouble. But it’s not the first time. More than once, experts have declared branding dead. Still, like superheroes,...