Why are companies like Amazon and Google using the reverse business model (O2O)?

Amazon is one of those companies that have taken different risks and tried and tested several methods to enhance the business. Likewise, Google, like its counterpart, Apple, is trying out methods that can help them attract customers, especially for their Pixel phones. The three major reasons can be as follows

The curated list below will help in understanding the importance of social media in business communication.

1.Brand Awareness – With over half of the world’s population using social media platforms like Facebook, LinkedIn and Instagram, they’re a logical place to reach new and highly targeted potential customers. Companies build a name and engage their customers more intimately through timely responses and interactions.

2. Increased Website Traffic – Social media posts and ads are an effective way to generate organic traffic to a company’s website. Sharing engaging content from your enterprise’s blog or website on social media is a brilliant approach to gather new readers.

3. Generate Leads – Potential clients can express interest in your business and products through social media in a low-commitment and straightforward manner. Lead generation is such a vital benefit of social media for businesses that several social networks have advertising formats designed solely to collect leads.

4. Boost Sales – Social media can help companies sell anything. A business’s social accounts are an essential part of their sales funnel, which is the process by which a new contact becomes a customer. Social networks have become progressively common for product discovery and e-commerce as the number of individuals utilizing social media grows and social sales tools also evolve. Every company should align social marketing and sales objectives and simultaneously promote their brand through engaging campaigns.

5. Keeping Track of Competition – It is also critical to be aware of what the audience says about a company’s competitors. One of the main advantages of keeping track of the competitors online is that it will reveal issues and shortcomings of a company’s products. A brand can then reach out and address the same, gaining new customers in the process. Observing a company’s competitors on social media also means being informed when they launch new products, run discounts, or share reports or statistics. Further, if there is a particular trend going viral, a company can quickly implement the same by checking their competitor’s social media accounts.

6. Reporting and Analytics – It is always difficult for marketers to demonstrate return on investment. However, using social media tracking and analytics tools, a company can observe the full impact of their social media activity, from follows and engagements to purchases. Tools like Google Analytics evaluate social media website traffic, conversions, email sign-ups, and ROI for both organic and paid social media campaigns.

7. Targeted Advertisements – Social ads are an economical way to promote a brand and distribute content. They also provide powerful targeting benefits, allowing businesses to reach the right audience while making the most of their budget.

8. Customer service and Customer Support – Consumers expect brands to be active on social media and seek out their social networks for customer service. Brands that fail to match these expectations damage their bottom line. As a result, addressing and resolving issues through social media is critical to a business’s reputation and reliability.

9. Promote Content – Promoting a company’s content on Facebook, LinkedIn, Instagram, YouTube and other online platforms is an excellent method to get a brand’s creative, well-researched content to new potential clients, demonstrating its expertise and increasing its audience. To make the most of social media for your business, a company has to ensure they have a proper content marketing strategy in place.

10. Reputation Management –Whether or not a company is present to answer, their customers are already talking about them on social media. If the marketing team of a brand is watchful, they can spot key social posts about the business and highlight the positive aspects while addressing the negative before it becomes a major issue. If someone is spreading false information about a company, the team has to come up with a strategy to present the brand in a positive manner. Similarly, if someone appreciates a company’s products and services, the brand has to thank them generously and draw emphasis to their pleasant words.

• Setting up motives: One question that comes up in anyone’s mind is where to begin from? The answer to this is by laying out objectives and achieving them. Your approach towards the target audience, how you attract them, generate leads all depends on how you engage with them, and for that, you need to know what you want to accomplish and how.
• Selecting a target audience: To get proper engagement, one also needs to focus on the right audience. This starts by determining the audience that is genuinely interested in your business. For example, if you have a home decor business, your target audience will include interior designers, homemakers, the textile industry, and so on.
• Create relatable content: A business page should not merely be a faceless robot. It should be just as lively and consist of content the target audience can relate to. The page should be active, reply to queries, comments, and thank the audience for their support. This is one of the crucial reasons why purely automated pages do not have much engagement.
• Connecting with the audience: If you offer appropriate customer services, reply to their queries in time and give your utmost support, you can earn devoted buyers. Hosting giveaways is one such simple and effortless way of making your customers fall in love with your goods because who doesn’t like gifts?
• Content creation schedule: Content should not just be created; it should be perceived correctly by the audience. It should be associated with the three “I” – Innovative, Interesting and Inclined towards what the business offers. We should create content in such a manner that it reaches the maximum amount of the target audience. This should be done by making a planner in when you want to post the content, what should follow it, and all.
  The flow chart:
  • Build a strategy
  • Plan a schedule of posting content
  • Be consistent

Tips to increase your business prospects with Social Media:

• Increasing leads and prospects: If you want a sudden spurt in generating leads, you need to build strategies. Strategies on improving traffic on your social media handle, expanding engagement, turning audiences into followers, and converting followers into potential customers. All these can be possible if you design a strategy, assemble it and follow it on a day-to-day basis.
• Gaining loyal customers: If you focus on gaining trust and connecting with the audience instead of selling them, you can attain loyal customers. Most social media users are highly sceptical about buying from social media pages because they don’t trust them. When you show how legitimate your page is, how much you can offer and how well you provide your services, you and your customer relationship genuinely grow.
• Improving traffic stats: To increase traffic, it is essential to be consistent. Being consistent on your page can make more and more people engage with your content. It keeps you going and your business growing. It’s a marketing hack that every successful page has used to get where they presently are. Another thing one can do is use sponsored ads that can lead to an increase in traffic. Facebook, Instagram, Snapchat are many social media platforms that can be used for the same. Others include Linked In, Twitter, Pinterest, and so on can also be used for the same.
• Check on competitors: The world is full of competitors. If you wish to be the best in your field, you need to focus on your strategies and check your competitors’ growth. You can always learn from them without actually copying their tactics.

Do you realize how much difference an appropriately handled social media page can bring to your business? Need a marketing agency to set you up? Marcamor Digital Marketing Agency will help you in strategizing your social media, leading to better prospects and new business ventures.

• Customer-centricity: Brands that place their clients at the centre of their operations are far more successful. Customers should be inspired by advertising and marketing and providing better brand awareness. Highlighting customer reviews and testimonials about how valuable it is, rather than the product itself, can attract more customers. Brands that are swift and responsive in answering questions and resolving complaints will imprint a lasting impression on the minds of their customers. Also, rewarding brand loyalty through coupons, freebies, etc., will cater to customers’ best interests.
• Brand Partnerships: While social media influencers can assist your brand in reaching your current target audience, a brand partnership can link you with a completely new group of customers. This way, you can even sell your brand to a previously untapped market. In a nutshell, a partnership occurs when two brands with similar products/services and marketing sectors collaborate to raise sales and awareness on one other’s behalf. It’s best to make these connections with businesses that cater to a little different demographic to broaden your reach. Best of all, these collaborations benefit both parties. As a result, after establishing your brand, partnership becomes easier.
• Create a Community: Engage and offer readers control of the user-generated content relationship. Create excitement by hosting photo or essay contests, fun quizzes, recipe sharing, and voting on brand decisions. Consider how customers can vote for a new idea or colour of a product or try to make a call for photography competition entries.
• Live Video Sessions on Social Media: A live video session is another excellent technique to interact with customers and humanize your brand. Companies can use video marketing to personalize their brand and immediately reach out to their customers. You may host live video sessions with your users and customers using a variety of social media platforms.
• The Power of Blogs: Blogs can be beneficial when it comes to customer retention. It is capable of educating and engaging customers. The main problem is that me-too blogs do not profit much. Instead, you should be able to create fascinating and appealing blogs that your clients will be eager to read. Experienced and professional brands have extensively adopted this approach. They always remain on the top list because they educate clients with interesting articles in their field of expertise. They also demonstrate domain competence while maintaining customer loyalty and trust.

Your sales numbers are likely to grow if you can establish a solid relationship with your clients. Building an online brand is difficult, but you can promote your brand by engaging customers and producing quality content. To keep your customers, you should entertain and gain their attention. And, to achieve this goal, you must improve the client experience. Last but not least, it is undoubtedly advantageous to build a personal connection with your customers for the long-term growth and betterment of your business as a whole.

Do you want to boost your brand’s social media presence? Allow Marcamor‘s digital experts to drive your brand engagement campaigns with creative content marketing, blog management, social media testing, and more.

Before telling you why SEO is important, let us tell you the basics of SEO.

What is SEO?
Search Engine Optimization, most conveniently called SEO, is the formula for ranking your pages higher in search engines. SEO is the art, and a digital marketer its artist. “Search” is what people do when they open any of the search engines. SEO is a vital part of website development services. Although it is a process that never ends, one has to keep updating information for SEO as per the products. That is how digital marketing works.

Now that it’s clear what SEO means let us move further to tell you about the need for SEO.

Why is SEO important for a website?
Let us suppose you own an e-commerce website. Your products are better than your rivals, your service is the best one, and you are putting your heart and soul into your business. Do you think only these things will fetch visitors to your site? Absolutely not. What is going to fetch customers for you digitally is SEO. No SEO, no customers. It is as simple as that.
E-commerce website design involves SEO, and SEM which make an integral part of any website. There, it becomes necessary to know how SEO can generate leads.

How SEO helps a website to grow online in 2021?
Here are some trends that work wonders in 2021 to rank your website higher than your rivals.

• Keyword: When you publish anything online, keywords play a very important role in optimizing your content online. So, you can search for your topic online and find out which latest keywords are trending.
• Organic Search: This is one easy way to attract leads free of cost. Organically, through SEO, you can reach a wider audience. This is one of the sought tricks by businesses online. Not only in 2021 but in the coming years too it will have its importance.
• Relatable Content: Whether it is 2021 or 2025, content is the king and it will secure its position in coming years as well. Your business might require blogs, social media posts, videos, or even podcasts, for that matter. All of this drives attention when the audience can relate to the content. Thus, content is the medium through which your business reaches your audience.
• Local SEO: ‘Local’- yes, of your area or near your business is what it means. Local SEO helps people find your business locally. This comes in handy for café and restaurants. In the current scenario of 2021, this is one of the best options.
• SEM: Search Engine Marketing means creating paid advertisements for your business. Pay per click is one of the examples of the same. From the year 2020, SEM has seen tremendous growth, especially for education and job providing businesses. And it seems the trend will continue throughout 2021 too.

Visual content
Does really a picture speaks a thousand words? It is yes! One of the most important tools to hike your engagement on social media is visual content. The study reveals that images contribute to an 85% interaction rate on Facebook and increased shares of content by 35%.
The picture draws the eye and elevates the chances that people will notice and interact with your visual content on Facebook, Twitter, and other platforms. In reality, Virtual storytelling has gone to the world.

High quality content

If you focus on boring topics and don’t put in enough time and energy into content creation, then you cannot expect others to become engaged. Your content has to be exciting and informative. Whenever you curate content, think about your audience and the important thing is that the content has to be related to the image and business.
The first step is getting a customer to understand what you can do for them. That means you need to focus on them and their challenges before you start offering up solutions.

Engage in Conversations

Interact with the audience more than just general updates. Add value to your brand, followers, By doing this, you’re socializing your brand and your company, which makes trusting relationships come more naturally. Generally, people like to interact and give opinions, so this encourages them to interact

3. Be client-centric

Small businesses and consultants often feel a need to prove their worth by placing their credentials at the forefront of their marketing efforts. The cold, hard truth is that a consumer doesn’t actually care. Your degree from Harvard might be very impressive, but how does that actually impact them?
That’s not to say that your experience has no value, and in truth your credentials can often help sway a prospect if they are deciding between multiple vendors.
However, that comes later.
The first step is getting a customer to understand what you can do for them. That means you need to focus on them and their challenges before you start offering up solutions.

Success is no longer determined by who has the biggest advertising budget or the most recognizable logo. It’s determined how best brands connect with their customers. As the COVID-19 crisis peaks in many countries, many brands are suffering. Lockdowns are keeping customers away from stores, affecting e-commerce sales and factory closures.
So Rethink your marketing strategy to make them more relevant. Let us recognize this as a new normal. How brands react to this crisis is going to shape consumer perceptions beyond. Brands have to prepare to emerge out of the crisis stronger than before. Here are a few tips on how to go about doing this.